Using Maslow's Hierarchy For Industrial Marketing Success - Sami Birch

In this episode of the Industrial Marketing Leaders Podcast, Jeff Long interviews Sami Birch, Marketing Director at Mission Design and Automation. They discuss a people-first approach to tackling industrial marketing challenges, including creating authentic video content, overcoming imposter syndrome, and showcasing company culture. Sami shares insights on using Maslow's hierarchy to improve team management and practical tips for balancing technical content with human stories.