Harnessing Dark Social & Thought Leadership with Kris Harrington

In this episode, host Jeff Long sits down with Kris Harrington, CEO of Gen Alpha Technologies, to explore the cutting-edge strategies that are driving success in industrial marketing today. Jeff Long and Krist talk about leveraging "dark social," overcoming imposter syndrome, and the critical role of Ideal Customer Profiles (ICP) in crafting targeted marketing campaigns. You'll learn how to transform your approach to digital commerce and enhance your content marketing strategy.